When you are looking for basic 4K HDR Smart TV, I’m sure that Sony Bravia 3 (S30) is one of the choices that you should consider. Sony Bravia 3 (S30) is a basic 4K LED Smart TV from Sony’s 2024 TV lineup positioned below Sony Bravia 7 Mini-LED TV series. Sony Bravia 3 can be called as the successor of Sony X80L from Sony’s 2023 TV lineup that’s not widely available in North America. There are 6 screen size options available for Sony Bravia 3: 85-Inch (K-85S30), 75-Inch (K-75S30), 65-Inch (K-65S30), 55-Inch (K-55S30), 50-Inch (K-50S30) and 43-Inch (K-43S30). Should You choose Sony Bravia 3 (S30)? This article will talk more about Sony Bravia 3 then find out its pros and cons before we can decide whether Sony Bravia 3 is the one that should be chosen.
Sony Bravia 3 (S30) Short Review

Sony Bravia 3 (S30) is a basic 4K UHD TV from Sony’s 204 TV lineup that comes with standard LED technology. It’s positioned below Sony Mini-LED 4K UHD TV (Bravia 9 and Bravia 7). Sony Bravia 3 comes with 4K UHD resolution completed with 4K X-Reality PRO that can bring excellent picture clarity not only from original 4K content sources but also from non 4K contents that upscaled into near 4K picture quality.
With IPS panel, Sony Bravia 3 is able to deliver wide viewing angle so that we can enjoy accurate details from any angle we are watching this TV. Triluminos Pro is integrated with Sony Bravia 3 that can deliver rich color details. It’s also completed with Live Color Technology that can deliver more lively color details.
4K HDR Processor X1 is integrated as the picture processor of Sony Bravia 3. It’s able to optimize the color, clarity and contrast of the picture delivered on the screen of this TV. We can also enjoy enhanced details and expanded contrast from wide range of HDR content sources since Sony Bravia 3 (S30) already supports HDR10, Dolby Vision and HLG.
The motion technology integrated with Sony Bravia 3 (S30) is Motionflow XR 240 based on 60Hz native refresh rate. It’s quite basic motion technology but still can deliver fluid motion images for our favorite action movies and sports. Although it’s not as excellent as 120Hz native refresh rate, Motionflow XR 240 is basically still can deliver good gaming experience with Auto Low Latency Mode (ALLM) support.
Google TV is the operating system integrated with Sony Bravia 3 (S30). It’s able to deliver wide range of premium entertainment from our favorite content providers while also allows us to run wide collection of smart apps with access to Play Store. 802.11ax (Wi-Fi 6) is already attached to Sony Bravia 3 that can handle faster internet connection for this TV. We can control Sony Bravia 3 conveniently with its its included RMF-TX820U voice remote as well as Google Assistant, Amazon Alexa and Apple HomeKit/AirPlay 2 that already supported.
The speaker system integrated with Sony Bravia 3 is Bass Reflex Speaker powered by 10W + 10W audio output. It’s quite basic speaker system but basically still can deliver good sound quality. We can also setup more advanced AV system with eARC (Enhanced Audio Return Channel) to enjoy higher quality audio formats.
Sony Bravia 3 (S30) Prices | |
85-Inch (K-85S30) | Check Today’s Price (BestBuy.com)… |
75-Inch (K-75S30) | Check Today’s Price (BestBuy.com)… |
65-Inch (K-65S30) | Check Today’s Price (BestBuy.com)… |
55-Inch (K-55S30) | Check Today’s Price (BestBuy.com)… |
50-Inch (K-50S30) | Check Today’s Price (BestBuy.com)… |
43-Inch (K-43S30) | Check Today’s Price (BestBuy.com)… |
Sony Bravia 3 (S30) Table of Specs & Features
The key specs and features of Sony Bravia 3 (S30) can be summarized with the specs and features table below.
Key Features | |
Introduced | 2024 |
Screen Size Options |
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Resolution | 4K UHD |
Panel Type | IPS Panel |
Display Technology | LED |
Backlight Type | Direct LED |
Dimming Technology | Frame Dimming |
Clarity Technology | 4K X-Reality Pro |
Color Technology |
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Contrast Technology | Dynamic Contrast Enhancer |
HDR Support |
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Motion Technology | Motionflow XR 240 (60Hz Native) |
Gaming Technology | Auto Low Latency Mode (ALLM) |
Picture Processor | 4K HDR Processor X1 |
TV Software | |
Operating System | Google TV / Android TV |
Application Store | Google Play Store |
On-board Storage (GB) | 16 GB |
Chromecast built-in | YES |
Parental Control | YES |
Additional Features |
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Control Support |
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Remote Control | Voice Remote Control (RMF-TX820U) |
Connections | |
HDMI/USB |
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HDMI Type | HDMI 2.1 |
HDMI 2.1 features | eARC/ALLM |
HDMI Audio Return Channel (ARC) | Yes (eARC/ARC) |
Built-in Wi-Fi | 802.11ax |
Bluetooth profile support | Version 5.3,HID/HOGP/SPP/A2DP/AVRCP |
4K 60P High-Quality formats | HDMI IN1, IN2, IN3, IN4 ports for 4K(up to 18Gbps) signal |
Digital Audio Output(s) | 1 (Side) |
RS-232C Input(s) | 1 (Side), North American Only |
Ethernet Input | 1 (Side) |
RF (Terrestrial/Cable) Connection Input(s) | 1 (Side) |
Audio | |
Audio Power Output | 10W + 10W |
Speaker Type |
|
Speaker Configuration | Full Range (Bass Reflex) x 2 |
Dolby audio format support | Dolby Audio, Dolby Atmos |
Digital audio out (Optical) format | Two channel linear PCM: 48kHz 16bits, Dolby Audio |
HDMI input Audio format | 7.1 channel linear PCM: 32/44.1/48/88.2/96/176.4/192kHz 16/20/24bits, Dolby Audio, Dolby Atmos |
ARC output format | Two channel linear PCM: 48kHz 16bits, Dolby Audio, Dolby Atmos |
Dimensions | |
Screen Size (measured diagonally) |
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Product Size Without Stand (W x H x D) |
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Product Size With Stand (W x H x D) |
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Stand Width |
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Shipping Size (W x H x D) |
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Weight | |
Product Weight Without Stand |
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Product Weight With Stand |
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Shipping Weight |
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Power | |
Rated Power Consumption |
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Power Requirements (voltage/frequency) |
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Standby Power Consumption | 0.5W |
Price | |
85-Inch (K-85S30) | Check Today’s Price (BestBuy.com)… |
75-Inch (K-75S30) | Check Today’s Price (BestBuy.com)… |
65-Inch (K-65S30) | Check Today’s Price (BestBuy.com)… |
55-Inch (K-55S30) | Check Today’s Price (BestBuy.com)… |
50-Inch (K-50S30) | Check Today’s Price (BestBuy.com)… |
43-Inch (K-43S30) | Check Today’s Price (BestBuy.com)… |
Pros & Cons of Sony Bravia 3 (S30)
There are few pros and cons of Sony Bravia 3 (S30). Let’s talk more about the pros and cons of this TV series together.
Pros
1. Good Upscaling Result
With its 4K X-Reality Pro, Sony Bravia 3 (S30) is able to deliver good upscaling result. Good upscaling result allows us to enjoy excellent picture clarity not only from original 4K content sources but also from non 4K contents that upscaled into near 4K picture quality.
2. Wide Viewing Angle
Sony Bravia 3 (S30) is able to deliver wide viewing angle with its IPS panel. Wide viewing angle allows us to enjoy accurate details from any side viewing angle we are watching this TV.
3. Wide Range HDR Support
Sony Bravia 3 (S30) already supports HDR10, HLG and Dolby Vision. With HDR10, HLG and Dolby Vision support, we can enjoy enhanced details and expanded contrast from wide range of HDR content sources.
4. Good Operating System
Sony Bravia 3 (S30) comes with Google TV. Google TV is a good operating system that can deliver wide range of premium entertainment from our favorite content providers while also allows us to run wide collection of smart apps with access to Play Store.
5. Lower Price
As a basic 4K LED TV, Sony Bravia 3 is offered in a lower price than other Sony 4K UHD TV. It’s the one to choose if you are looking for Sony 4K LED TV and your budget is more limited.
Cons
1. Less Excellent Contrast
Sony Bravia 3 is less excellent in contrast. The contrast ratio between the brightest and darkest part of Sony Bravia 3 LED screen is quite limited.
2. No Local Dimming
Sony Bravia 3 doesn’t come with local dimming. Without local dimming, we can only enjoy less realistic textures and depth for the pictures delivered on the scree of Sony Bravia 3.
3. Less Excellent Gaming
Sony Bravia 3 only comes with 60Hz native refresh rate. With only 60Hz native refresh rate, we can only enjoy less excellent gaming experience than 120Hz native refresh rate. Sony Bravia 3 also only comes with Auto Low Latency Mode (ALLM). It doesn’t support other advanced gaming features such as Variable Refresh Rate (VRR).
The pros and cons of Sony Bravia 3 (S30) can be summarized in the table below.
Sony Bravia 3 (S30) Pros & Cons | |
Pros | Cons |
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Should You Choose Sony Bravia 3 (S30)?
We have talked about Sony Bravia 3 (S30) and we can find that Sony Bravia 3 is a basic 4K LED TV that can deliver good upscaling result with wide viewing angle while also supports wide range of HDR formats. It also comes with Google TV that can deliver wide range of premium entertainment and run wide collection of smart apps with access to Play Store. Sony Bravia 3 is offered at a lower price than other Sony 4K UHD TV. But we can indeed find that Sony Bravia 3 is only able to deliver less excellent contrast while it also doesn’t come with local dimming. The gaming experience of Sony Bravia 3 is also less excellent with its 60Hz native refresh rate that only supports ALLM. So, if you have more limited budget for Sony 4K UHD TV and you don’t mind with less excellent contrast, the absence of local dimming and less excellent gaming then Sony Bravia 3 is the one that you should choose.
Sony Bravia 3 (S30) Prices | |
85-Inch (K-85S30) | Check Today’s Price (BestBuy.com)… |
75-Inch (K-75S30) | Check Today’s Price (BestBuy.com)… |
65-Inch (K-65S30) | Check Today’s Price (BestBuy.com)… |
55-Inch (K-55S30) | Check Today’s Price (BestBuy.com)… |
50-Inch (K-50S30) | Check Today’s Price (BestBuy.com)… |
43-Inch (K-43S30) | Check Today’s Price (BestBuy.com)… |