Launched in April 2025, the Samsung S90F sits comfortably in the upper-midrange tier of Samsung’s OLED lineup. With QD-OLED technology on select screen sizes, a powerful NQ4 AI Gen3 processor, 4K/144 Hz gaming support, and an ultra-thin premium design, the S90F packs flagship-level features at a more accessible price point. Positioned below the high-end Samsung S95F and above the entry-level S85F, the S90F offers an excellent blend of performance, value, and modern smart TV features, making it especially attractive for movie lovers and gamers.
Samsung S90F Short Review
The Samsung S90F, especially in its 65″ QD-OLED version, stands out in the 2025 OLED TV lineup as an excellent value proposition, blending near-flagship picture quality with advanced gaming capabilities and smart features—offered at a considerably lower price than the S95F.
Picture & Performance
When placed in a dark, cinema-style room, the S90F shines with truly perfect blacks, zero blooming around bright highlights, and vibrant, richly saturated colors—thanks to its QD-OLED panel and strong HDR peak brightness.
Its color gamut coverage hits nearly 99.8% of the DCI-P3 range (measured in Filmmaker Mode), resulting in richly accurate and immersive visuals—ideal for movies, shows, and high-end HDR content.
Upscaling & Processing
Powered by Samsung’s NQ4 AI Gen3 processor, the S90F brings advanced AI-driven features like Color Booster Pro, Motion Enhancer Pro, and 4K AI Upscaling Pro. These intelligently improve contrast and sharpness, making older or lower-resolution content look much more refined. The TV handles compression artifacts reasonably well, though sometimes low-bit-rate streams can still show subtle distortion.
Gaming Performance
The S90F supports 4K at up to 144 Hz across all four HDMI 2.1 inputs, complete with VRR (G-Sync and FreeSync Premium Pro) and ALLM (Auto Low Latency Mode). With input lag hovering around 9–9.2 ms, it’s particularly suited for both console and competitive PC gaming—offering incredibly smooth visuals and blister-fast responsiveness.
Bright Room Usability & Viewing Angles
Despite being an OLED, the S90F handles reflections well for moderately lit environments thanks to its glare-resistant coating. However, blacks can appear lifted to a charcoal gray under strong ambient lighting, slightly diminishing contrast in bright rooms. Viewing angles are impressively wide, maintaining consistent color and brightness from off-center seats—making it great for group viewing.
Smart Features & User Experience
Running Samsung’s 2025 Tizen OS, the S90F is fast and full-featured, with Vision AI, Gaming Hub, Samsung TV Plus, and support for SmartThings and Matter. The SolarCell remote adds a sustainability edge, though its voice control can be hit or miss. The interface is responsive, but the navigation can be cumbersome—apps and inputs require multiple clicks, and the OS displays ads in places, which some users find intrusive.
Samsung S90F Specs
Below is a detailed table of key specifications and features of the Samsung S90F OLED TV:
| Feature | Specification |
| Available Sizes | 42″, 48″, 55″, 65″, 77″, 83″ (note: only 55″, 65″, 77″ use QD‑OLED; others use WOLED in some regions) |
| Resolution | 4K UHD (3840 × 2160) |
| Panel Type | QD‑OLED (on select sizes/regions) / WOLED (others) |
| Processor | NQ4 AI Gen3 (128 AI neural networks) |
| Upscaling | 4K AI Upscaling Pro |
| HDR Formats | HDR10+, HDR10, HLG |
| Refresh Rate | Native 144 Hz; VRR / AMD FreeSync Premium Pro & NVIDIA G‑Sync support |
| Inputs | 4 × HDMI 2.1 (for 4K@144 Hz), eARC, USB, Ethernet, headphone jack |
| Speakers | Built‑in 40 W, 2.1‑channel; supports Dolby Atmos, Q‑Symphony, Object Tracking Sound Lite |
| OS & Smart Features | 2025 Tizen OS, Vision AI, Samsung TV Plus, Gaming Hub, Bixby & Alexa built‑in, SmartThings/Matter |
| Design & Extras | Ultra-thin glossy profile (~1.6 in), slim pedestal stand, rechargeable SolarCell remote |
| Input Lag | Approximately 9 ms (excellent for gaming) |
These specifications position the S90F as a strong all-rounder, especially in the QD-OLED sizes, offering impressive gaming, cinematic, and smart home capabilities.
Samsung S90F Pros and Cons
Like any premium TV, the Samsung S90F comes with its strengths and trade-offs. While it delivers stunning picture quality and elite gaming features, there are a few compromises that might matter depending on your needs. Here’s a quick look at what it does best and where it could be better.
Pros
- Perfect OLED blacks and deep contrast, with excellent HDR highlights.
- Vivid, Pantone-calibrated colors and wider color volume thanks to QD‑OLED.
- Superb gaming support: 4K@144 Hz, VRR, G‑Sync & FreeSync Premium Pro, ultra-low input lag.
- Broad smart features with AI upscaling, Vision AI, Samsung TV Plus, and Gaming Hub.
- Glossy finish yet decent reflection handling in moderately lit rooms
Cons
- Some sizes use WOLED, not QD‑OLED—performance varies by region and screen size
- Glossy screen finish is reflective in bright environments, sometimes causing blacks to appear washed out.
- Tizen OS includes ads; no support for Dolby Vision or DTS passthrough
- HDR shadow detail can be crushed in certain picture presets
What Is the Reason to Choose Samsung S90F?
If you’re considering the Samsung S90F, here’s why it stands out as a compelling choice:
- Outstanding value in QD‑OLED
You get nearly all the picture quality and gaming features of a flagship OLED—without paying flagship prices—especially in the 55″, 65″, or 77″ QD‑OLED models. - Powerful gaming performance
With 4K@144 Hz on all four HDMI 2.1 ports, VRR, and ultra-low input lag (~9 ms), the S90F is a top-tier pick for both console and PC gamers. - Smart and AI-driven features
Vision AI, AI upscaling, Dolby Atmos, and Samsung TV Plus deliver a rich, intelligent smart TV experience out of the box. - Modern, stylish design
A sleek pedestal stand, ultra-thin body, and the eco-friendly SolarCell remote complete its premium look and feel. - Wide viewing angles and strong brightness
QD-OLED technology ensures brilliant color and brightness from almost any angle—though very bright rooms may still reveal some reflections.
In summary, the Samsung S90F is an ideal choice for anyone seeking high-end OLED picture quality, superb gaming performance, and a full suite of smart features—without paying flagship prices. It strikes a near-perfect balance between performance and value in Samsung’s 2025 OLED lineup, especially if you go for the 55″, 65″, or 77″ QD-OLED variants. If you’re after premium features at a mid-tier price, the S90F deserves a spot at the top of your shortlist.