The LG UA77 is part of LG’s 2025 UHD TV lineup, positioned as a step above the entry-level UA75 series, but below LG’s more advanced QNED models and OLEDs like the LG C5 or G5. This makes it a solid mid-range choice for users who want good 4K picture quality and smart features without stepping into premium territory.
In terms of competition, the LG UA77 lines up against models like the Samsung U8000F from Samsung’s 2025 Crystal UHD family and TCL’s entry QLED sets. Compared to those, the UA77 focuses on delivering a balance of AI-powered upscaling, strong smart TV features via webOS 25, and multiple size options—all at an accessible price point for households looking for everyday performance.
LG UA77 Short Review
The LG UA77 builds on LG’s formula for affordable UHD TVs while adding several meaningful upgrades over the UA75. At its core, it runs on the α7 AI Processor Gen8, which brings better picture processing, smoother motion handling, and stronger 4K upscaling. This makes lower-resolution content—like cable TV or YouTube videos—look sharper and closer to native 4K.
For picture quality, the UA77 supports HDR10 and HLG formats, and with Dynamic Tone Mapping plus FILMMAKER Mode, it can preserve cinematic accuracy in movies while still making day-to-day TV content look vibrant. However, it uses a direct LED backlight without advanced local dimming, so contrast and black levels are more basic compared to QNED or OLED models. Brightness is decent but not standout, which means it works best in moderately lit rooms rather than very bright spaces.
When it comes to gaming, the UA77 is best described as “casual gamer friendly.” Features like VRR (up to 60 Hz), ALLM, Game Optimizer, and HGIG Mode help optimize visuals and responsiveness, but the native 60 Hz refresh rate keeps it out of the high-end gaming category. Still, for consoles like the Nintendo Switch, PS5 at 60 fps, or Xbox Series S, it’s more than capable.
Smart functionality is where the UA77 excels. Running on webOS 25, it provides an intuitive user interface with access to all major streaming apps, LG Channels for free content, and voice assistant support across Alexa, Google, and Apple Home. LG also promises ongoing updates through its Re:New program for up to 5 years, which gives it extra value in the market.
In summary, the UA77 is a reliable mid-tier 4K TV that blends good picture quality, feature-rich smart software, and flexible size options. It’s not a performance powerhouse, but it covers everything most households need for daily use.
| LG UA77 Prices | |
| 86-Inch (86UA7700PUA) | Check Today’s Price (LG.com)… |
| 75-Inch (75UA7700PUA) | Check Today’s Price (LG.com)… |
| 65-Inch (65UA7700PUB) | Check Today’s Price (LG.com)… |
| 55-Inch (55UA7700PUB) | Check Today’s Price (LG.com)… |
| 50-Inch (50UA7700PUB) | Check Today’s Price (LG.com)… |
| 43-Inch (43UA7700PUB) | Check Today’s Price (LG.com)… |
LG UA77 Key Specs
Before diving into the pros and cons, let’s take a closer look at the technical specifications. These details give a clearer picture of what the UA77 offers in terms of display technology, processing, connectivity, and supported features.
| Specification Category | Detail |
| Model Series | LG UA77 (2025 UHD AI LED) |
| Display Type | LED, Direct backlight |
| Resolution | 4K Ultra HD (3,840 × 2,160) |
| Native Refresh Rate | 60 Hz |
| Picture Processor | α7 AI Processor 4K Gen8 |
| HDR Support | HDR10, HLG |
| Filmmaker Mode | Yes |
| Dynamic Tone Mapping | Yes |
| Gaming Features | VRR (up to 60 Hz), ALLM, Game Optimizer, HGIG Mode |
| Smart Platform / OS | webOS 25 |
| Voice / Smart Assistants | Alexa, Google, Apple Home, AI Concierge, Voice ID (Magic Remote recommended) |
| Connectivity | 3 × HDMI (with eARC, ALLM), 2 × USB, WiFi 5, Bluetooth 5.1, Ethernet, Optical SPDIF, RF input |
| Audio | 2.0 Channel, AI Sound Pro (9.1.2 up-mix), Clear Voice Pro |
| Power / Energy | 55″ ~113W, 75″ ~170W, 86″ ~195W (standby <0.5W) |
| Size Options | 43″, 50″, 55″, 65″, 75″, 86″ |
| Warranty | 1 year (parts & labor) |
| Price |
LG UA77 Pros and Cons
Now that we’ve covered the core specifications, let’s weigh the strengths and weaknesses of the LG UA77. This breakdown should help you decide if it fits your needs or if you should consider stepping up to a higher-tier model.
Pros:
- Strong 4K upscaling and HDR performance for its class.
- webOS 25 with wide app support and 5-year update program.
- Voice assistant support across Alexa, Google, and Apple Home.
- Wide range of sizes for different budgets and room setups.
- Affordable pricing compared to LG QNED and OLED models.
Cons:
- 60 Hz panel only, no 120 Hz for smoother gaming.
- Direct LED backlight—contrast and black levels trail QNED or OLED.
- Peak brightness modest, less ideal in very bright rooms.
- Basic audio system; a soundbar is recommended for better sound.
- Some smart features require the Magic Remote, not included with every unit.
Should You Choose LG UA77?
The LG UA77 is a strong value choice in LG’s 2025 lineup for households that want a reliable, everyday 4K TV with good smart features. It’s best suited for streaming, casual gaming, sports, and general TV viewing, and it sits right in the sweet spot between affordability and modern features.
If you’re mainly a movie buff who wants deep blacks and cinematic HDR, or a gamer who needs 120 Hz, you’ll want to look at LG’s OLEDs or higher-end QNED models. But if your priority is a solid, well-featured TV at a reasonable price, the UA77 is an easy recommendation for buyers in 2025.
| LG UA77 Prices | |
| 86-Inch (86UA7700PUA) | Check Today’s Price (LG.com)… |
| 75-Inch (75UA7700PUA) | Check Today’s Price (LG.com)… |
| 65-Inch (65UA7700PUB) | Check Today’s Price (LG.com)… |
| 55-Inch (55UA7700PUB) | Check Today’s Price (LG.com)… |
| 50-Inch (50UA7700PUB) | Check Today’s Price (LG.com)… |
| 43-Inch (43UA7700PUB) | Check Today’s Price (LG.com)… |